My ultimate daydream is simple: to be able to say that everything in my home is fragranced by Reverie.
That vision is what gave rise to our newest experience, because for me, fragrance has never belonged to just one corner of the home. A candle can transform a room, but what if you could carry that same sense of escape with you from the bath, to your skin, to your perfume?
And so, the Bath & Body Fragrance Experience was born.
Picture this: a beautifully Reverie candle lit bath, the room softly scented and your bath salts infused with Epsom and Himalayan salts, each one transformed by a fragrance blend of your own creation. Once you step out, the fragrance continues: your chosen scent enveloping your skin through a beautifully moisturising body cream. And finally, the finishing touch: layering your fragrant body cream with your oil based Reverie extrait perfume.
A complete fragrance wardrobe, created by you.
This weekend, we welcomed 12 Dreamers to The Hart Hotel in Shoreditch to bring that daydream to life for the very first time. We’ve made the hotel lobby smell rather wonderful on countless occasions, but this time there was a noticeable difference. Curious onlookers lingered a little longer, drawn in by the unmistakable trail of fragrance drifting through the space. It seems everyone loves a beautifully scented treat.
This was also our first workshop where we created more than one fragrant creation, and it was fascinating to see how differently everyone approached the experience.
As always, we began with scent exploration: discovering notes, experimenting with combinations and allowing intuition to lead the way. Dreamers then began creating their bath salts, blending Epsom and Himalayan salts with botanicals and their chosen fragrance elixir.
Once their compositions felt just right, each creation was carefully scooped into a beautiful 300ml jar and given a name of its own. Every Dreamer personalised their label with a scentimental name: a small detail, but one that made each creation feel entirely theirs.
After a short intermission, the room was reset and anticipation began to build for the second half of the experience.
This time, the focus shifted from the bath to the body.
We returned to scent exploration, and I particularly loved hearing the thought processes behind everyone's choices. Some Dreamers wanted their bath to feel like stepping into a serene spa, while their body cream felt more like a personal perfume. Others wanted one signature fragrance to follow them from bath to body. There was no right answer, only the freedom to create a fragrance story that felt like their own.
Once the perfect blend had been found, Dreamers whisked their fragrance oil into our light yet deeply moisturising body cream before carefully spooning it into their matching 300ml jars.
Two creations. Two moments of fragrance. One beautifully layered experience.
I’m incredibly proud of how seamlessly our first Bath & Body Fragrance Experience came together. Creating an experience that feels considered from beginning to end has always been at the heart of Reverie, and watching our Dreamers move through each stage, experimenting, creating, naming and ultimately leaving with something entirely their own, was a particularly special moment for me.
This is what Reverie is about: turning scent into an experience, and daydreams into something you can actually take home with you.
To every Dreamer who joined us last weekend, whether you were discovering Reverie for the first time or returning for another experience, thank you for trusting us with your daydream.